How did Fingerprint uncover millions in hidden pipeline?

Fingerprint implemented MetadataONE's Spotlight for cross-channel tracking across Facebook, LinkedIn, and Reddit. Within three months, Spotlight revealed pipeline opportunities that were previously invisible due to fragmented data across multiple tools.

What is MetadataONE Spotlight?

Spotlight is MetadataONE's cross-channel visibility platform that unifies campaign data from all paid channels into a single view. It provides account-level engagement tracking, chronological timelines, and audience segmentation to help teams identify high-intent accounts and measure advertising impact.

How did Fingerprint build their ABM program with MetadataONE?

Fingerprint built a five-stage ABM progression (Unaware, Engage, Consideration, Capture Demand, Retargeting) using Spotlight's account tracking. This structured framework tracks account movement through the funnel and helps the team focus spend on accounts showing real engagement.

Customer Story

How Fingerprint Uncovered Millions in Hidden Pipeline With MetadataONE Spotlight

See how Fingerprint used MetadataONE Spotlight to uncover millions in hidden pipeline opportunities, save hours on data cleanup, and build confident ABM programs.

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Industry: Device Identity / Software
Company Size: Growth Stage (112)
Products Used: Spotlight, MetaMatch, Campaign Automation

"Spotlight has saved us hours cleaning data and building audiences. In three months, we uncovered millions in opportunities we couldn't visualize before."
A
Alexander GoodwinSenior Demand Gen Manager, Fingerprint

01 The Challenge

Fingerprint's marketing operations were fragmented across multiple tools, creating messy data and inconsistent reporting. The team was spending hours cleaning data and building audiences manually, with no confident view of which accounts were progressing through the funnel.

ABM efforts lacked the visibility needed to make informed decisions. The team knew they were running campaigns across Facebook, LinkedIn, and Reddit, but couldn't see the full picture of how those campaigns were influencing pipeline. Opportunities were being missed because incomplete data made it impossible to track account engagement across channels.

02 The Solution

MetadataONE's Spotlight gave Fingerprint complete cross-channel visibility and a structured ABM framework.

Spotlight provided cross-channel tracking that unified campaign data from Facebook, LinkedIn, and Reddit into a single view, eliminating hours of manual data cleanup.
Five-stage ABM progression (Unaware, Engage, Consideration, Capture Demand, Retargeting) gave the team a structured framework to track account movement through the funnel.
MetaMatch targeting ensured campaigns reached the right device identity and security buyers across channels.
Salesforce integration consolidated all campaign data into their CRM, creating a single source of truth for pipeline attribution.

03 The Results

Within three months of implementing Spotlight, Fingerprint transformed their visibility into advertising impact.

Uncovered millions in hidden opportunities across Facebook, LinkedIn, and Reddit that were previously invisible
Hours saved on data cleanup that were previously spent manually reconciling data across tools
Eliminated wasted spend on unresponsive accounts through better audience intelligence
Complete visibility into advertising impact across all channels with a structured ABM progression

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Fingerprint Uncovered Millions in Hidden Pipeline With MetadataONE Spotlight

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