How did Docebo improve sales-marketing alignment with MetadataONE?

Docebo used MetadataONE's Spotlight to make account-level engagement data instantly consumable by salespeople. Chronological timelines and granular filtering replaced complex dashboards, enabling sales to act on high-intent signals in real time.

What audience segments did Docebo build with Spotlight?

Docebo built six audience segments: Net New, Create Intent, Create Opportunities, Open Opportunities, Pipeline Hot, and Pipeline Cold. This structured framework helps prioritize accounts based on their stage and engagement level.

What is MetadataONE Spotlight used for?

Spotlight provides account-level visibility into advertising engagement across channels. It includes chronological engagement timelines, audience segmentation, real-time monitoring, and reporting that makes data accessible to both marketing and sales teams.

Customer Story

How Docebo Enhanced Sales-Marketing Alignment With MetadataONE Spotlight

Discover how Docebo used MetadataONE Spotlight to improve account identification, enable real-time reporting, and align sales and marketing teams.

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Industry: Learning Management / SaaS
Company Size: Enterprise (900)
Products Used: Spotlight, Audience Segmentation, Reporting

"The biggest value is not only allowing me to give good reporting on account level data but also making it instantly consumable by salespeople."
T
Tagg BoziedSenior Manager of Paid Social, Docebo

01 The Challenge

Docebo, a leading learning management platform, needed efficient methods to identify high-intent accounts and translate that intelligence into actionable insights for their sales team. Existing tools lacked the granular filtering and chronological engagement views needed to understand how accounts were progressing.

The disconnect between marketing activity and sales visibility meant that high-intent accounts were slipping through the cracks. Marketing could see engagement signals, but those signals weren't reaching salespeople in a format they could act on quickly.

02 The Solution

MetadataONE's Spotlight platform gave Docebo the account-level visibility and reporting infrastructure to bridge the gap between marketing and sales.

Spotlight provided robust filtering and chronological engagement timelines, showing exactly how accounts were interacting with campaigns over time.
Six audience segments (Net New, Create Intent, Create Opportunities, Open Opportunities, Pipeline Hot, Pipeline Cold) gave the team a structured framework for account prioritization.
Instantly consumable reporting made account-level data accessible to salespeople without requiring them to navigate complex dashboards or wait for weekly reports.
Real-time account monitoring alerted the team to changes in engagement patterns, enabling timely follow-up on high-intent signals.

03 The Results

With Spotlight powering their account intelligence, Docebo achieved meaningful improvements in how marketing and sales collaborate.

Enhanced sales-marketing alignment with account data that salespeople can consume instantly
Improved high-value account identification through granular filtering and chronological engagement views
Efficient reporting that eliminated hours of manual data compilation
Real-time account monitoring enabling timely follow-up on engagement signals

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How Docebo Enhanced Sales-Marketing Alignment With MetadataONE Spotlight

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