Services
Your Digital
Demand Gen Experts
Skip the agency. Partner directly with Metadata's skilled marketers who know the platform inside and out -- and know B2B demand gen even better.
How We Work
A Proven 4-Step Process
From onboarding to ongoing management, our team embeds alongside yours to drive measurable pipeline.
Integration & Setup
We connect your ad channels, CRM, and marketing automation platform to Metadata. Audiences, tracking, and attribution are configured from day one.
Marketing Audit
We analyze your current campaigns, spend allocation, targeting, and creative to identify gaps and quick wins across every channel.
Action Plan
Based on the audit, we build a prioritized roadmap -- new experiments, audience strategies, budget shifts, and creative recommendations -- aligned to your pipeline goals.
Ongoing Management
Our team continuously manages your campaigns, optimizes based on real revenue data, and reports on what is driving pipeline -- not just clicks and impressions.
Capabilities
Everything Your Demand Gen Team Needs
Ad Management
Full lifecycle management of paid campaigns across LinkedIn, Facebook, Google, and Instagram -- from launch to optimization to reporting.
Creative Support
Ad copy, image recommendations, and A/B test strategies designed to improve click-through rates and drive qualified pipeline.
Campaign Optimization
Continuous experimentation across audiences, bids, and creatives. We use Metadata's AI agents and real revenue signals to allocate budget where it matters.
RevOps Support
CRM integration, lead routing, attribution modeling, and pipeline reporting -- ensuring marketing and sales are aligned on what counts.
Channel Refinement
Data-driven recommendations on channel mix, audience overlap, and spend efficiency. We help you double down on what works and cut what does not.
Reporting
Monthly and quarterly business reviews with clear pipeline attribution, cost-per-opportunity analysis, and actionable recommendations for the next period.
Let Our Experts Drive Your Pipeline
Get a dedicated demand gen team that knows Metadata and B2B marketing inside and out.