How did Cacheflow close their biggest deal from a Facebook ad?

Cacheflow used MetadataONE's MetaMatch to build a RevOps-focused audience on Facebook using technographic and firmographic data. This precision targeting reached decision-makers that native Facebook targeting couldn't identify, resulting in their largest deal to date from a cold-targeting campaign.

What is MetaMatch and how does it improve Facebook targeting?

MetaMatch is MetadataONE's proprietary audience technology that builds B2B audiences using firmographic and technographic data, then matches those audiences to user profiles on Facebook, LinkedIn, and other channels. This enables B2B-grade targeting on platforms that only offer consumer-grade targeting natively.

Can a 26-person startup use MetadataONE effectively?

Yes. Cacheflow, a 26-person startup, used MetaMatch to close their largest deal from a cold Facebook campaign. MetadataONE's targeting precision is especially valuable for early-stage companies where every ad dollar needs to reach qualified buyers.

Customer Story

How Cacheflow Closed Their Biggest Deal From a Cold-Targeting Facebook Ad With MetaMatch

See how Cacheflow used MetadataONE's MetaMatch to close their largest deal from cold Facebook targeting and improve lead quality across LinkedIn and Instagram.

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Industry: Revenue Operations / SaaS
Company Size: Growth Stage (26)
Products Used: MetaMatch, Multi-Channel Campaigns, Retargeting

"We just closed our biggest deal yet from a cold-targeting Facebook ad using MetaMatch. Our best leads come from our RevOps-based MetaMatch audience."
R
Riley TimminsDirector of Marketing, Cacheflow

01 The Challenge

Cacheflow, a 26-person revenue operations startup, struggled to efficiently target high-quality leads. Native targeting on Facebook and LinkedIn lacked the granular precision needed to reach their ideal customer profile — RevOps leaders, Sales VPs, Finance teams, and C-suite executives at companies likely to adopt deal acceleration tools.

As an early-stage company with limited budget, every dollar of wasted ad spend on unqualified leads directly impacted growth. The team needed a way to reach the right buyers without the broad, imprecise targeting that native platforms provided.

02 The Solution

MetadataONE's MetaMatch gave Cacheflow the targeting precision their growth demanded.

Role-based audience segmentation split targeting by RevOps, Sales VPs, Finance, and C-suite, enabling tailored messaging for each buyer persona.
MetaMatch deployed technographic and firmographic targeting on Facebook and LinkedIn, reaching prospects that native platform targeting couldn't identify.
Multi-channel deployment across LinkedIn, Facebook, and Instagram retargeting maximized reach while maintaining audience quality.
Retargeting kept Cacheflow in front of engaged prospects across channels, nurturing them toward conversion.

03 The Results

MetaMatch transformed Cacheflow's paid advertising from a broad-targeting experiment into a precision pipeline machine.

Closed their largest deal to date from a cold-targeting Facebook campaign using MetaMatch
Higher deal sizes compared to historical averages, driven by better audience quality
Improved lead quality across all channels through technographic and firmographic targeting
Lower CPC compared to native platform targeting on Facebook and LinkedIn

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Cacheflow Closed Their Biggest Deal From a Cold-Targeting Facebook Ad With MetaMatch

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