Audiences
B2B Targeting Across
Every Ad Channel
Layer firmographic, technographic, and intent data on channels that were never built for B2B -- and reach the right buyers wherever they spend time online.
Capabilities
Target Smarter, Not Broader
B2B Audiences on B2C Channels
Push your ideal customer profile to Facebook, Instagram, and Google Display -- channels where B2B buyers spend most of their time but traditional targeting falls short. Metadata matches your firmographic criteria to real people on these platforms.
Technographic + Intent on LinkedIn
Go beyond LinkedIn's native targeting by layering technographic installs and Bombora intent signals on top of job title and company size. Reach prospects actively researching solutions in your category -- not just people who fit a persona.
Remarketing on Google
Build retargeting audiences from website visitors, CRM segments, and engagement signals -- then activate them across Google Search and Display. Close the loop between awareness campaigns and high-intent demand capture.
How It Works
From ICP to Live Audience in Minutes
Define Your ICP
Select firmographic, technographic, and intent criteria -- industry, company size, tech stack, Bombora surge topics -- to build your ideal buyer profile.
Match to Real People
Metadata resolves your account-level criteria to individual contacts and matches them to ad platform identities across LinkedIn, Facebook, Google, and Instagram.
Activate Everywhere
Push audiences to every connected channel simultaneously. Metadata keeps them in sync as new contacts match and old ones rotate out.
Stop Wasting Ad Spend on the Wrong Buyers
See how Metadata helps B2B marketers reach their ideal customers on every channel.