Audiences
B2B Targeting Across
Every Ad Channel
Layer firmographic, technographic, and intent data on channels that were never built for B2B, and reach the right buyers wherever they spend time online.
Audience Types
Five Ways to Define Your Ideal Buyer
Combine multiple data dimensions to build audiences that convert. Each type can be layered with the others for surgical precision.
Firmographic
(company size, industry, revenue, geography)
Target companies that match your ideal customer profile using verified business attributes.
- Company size (employee count ranges)
- Annual revenue bands ($10M, $500M+)
- Industry and sub-industry (SIC/NAICS)
- Geography (country, state, metro area)
- Growth stage and funding status
Technographic
(tech stack and software install data)
Reach companies running complementary or competitive solutions in their tech stack.
- Tech stack detection (CRM, MAP, CDPs, etc.)
- Install base targeting (Salesforce, HubSpot, Marketo)
- Technology adoption signals and recency
- Competitive displacement opportunities
- Hundreds of tracked technology categories
Intent
Prioritize accounts actively researching topics in your category right now.
- Bombora surge signals (third-party research activity data showing which accounts are actively researching topics in your category)
- G2 research activity (category and product views)
- Configurable intent score thresholds
- Weekly refresh to catch emerging buyers
- Layer intent on top of firmographic criteria
CRM-Based
Activate your existing CRM data across paid channels to reach known prospects and look-alikes.
- Direct import from Salesforce and HubSpot
- Look-alike modeling from closed-won accounts
- Segment by lifecycle stage or lead score
- Suppress existing customers automatically
- Dynamic sync keeps audiences current
Account Lists
Upload your own target account lists for precision ABM campaigns across every channel.
- CSV upload with domain or company name matching
- ABM list targeting across all connected channels
- Enrich uploaded lists with firmographic data
- Combine with intent signals for prioritization
- Match uploaded accounts to individual contacts
Capabilities
Target Smarter, Not Broader
B2B Audiences on B2C Channels
Push your ideal customer profile to Facebook, Instagram, and Google Display, channels where B2B buyers spend most of their time but traditional targeting falls short. MetadataONE matches your firmographic criteria to real people on these platforms.
Technographic + Intent on LinkedIn
Go beyond LinkedIn's native targeting by layering technographic installs and Bombora intent signals on top of job title and company size. Reach prospects actively researching solutions in your category, not just people who fit a persona.
Remarketing on Google
Build retargeting audiences from website visitors, CRM segments, and engagement signals, then activate them across Google Search and Display. Close the loop between awareness campaigns and high-intent demand capture.
Match Rates
How We Match Accounts to People
MetadataONE resolves account-level criteria (company size, industry, tech stack) to individual contacts, then matches them to ad platform identities. Match rates vary by channel.
How Audience Building Works
From ICP to Live Audience in Minutes
Three steps to go from a blank slate to a live, cross-channel audience that updates automatically.
Define
Select firmographic, technographic, and intent criteria, industry, company size, revenue range, tech stack, Bombora surge topics, G2 research activity, to build your ideal buyer profile. Upload a CSV account list or import segments directly from Salesforce or HubSpot.
Match
MetadataONE resolves your account-level criteria to individual contacts and matches them to ad platform identities across LinkedIn, Facebook, Google, and Instagram. Real-time match counts show you exactly how many people your audience will reach before you spend a dollar.
Deploy
Push audiences to every connected channel simultaneously. The same audience targets LinkedIn, Facebook, Google Display, and Instagram at once. MetadataONE keeps them in sync as new contacts match your criteria and old ones rotate out.
Same audience targets LinkedIn, Facebook, Google Display simultaneously, no manual rebuilds per channel
LogicMonitor: 85% match rate on LinkedIn with MetadataONE audiences
By layering firmographic criteria with Bombora intent signals, LogicMonitor achieved 85% match rates on LinkedIn, significantly higher than native LinkedIn targeting alone.
Privacy & Compliance
Built for Enterprise Data Requirements
MetadataONE is SOC 2 Type II certified and GDPR compliant. Audience data is processed through secure pipelines with configurable data retention policies and DPA agreements available for enterprise customers.
Customer Results From MetadataONE Audiences
Audience Estimator
Estimate Your Audience Reach
Select your targeting criteria to see how many matched accounts MetadataONE can reach. Estimates based on our 200M+ contact database.
Sample Configurations
Real-World Audience Examples
See how B2B marketers combine targeting criteria to build high-precision audiences for their campaigns.
Enterprise SaaS Buyers
- IndustryTechnology
- Company Size1,000+ employees
- GeographyNorth America
- TitlesCTO, VP Engineering
- Tech StackSalesforce + AWS
Mid-Market Healthcare
- IndustryHealthcare
- Company Size200 - 1,000 employees
- GeographyNorth America
- TitlesVP Marketing, CMO
- Data LayerFirmographic + CRM sync
EMEA Financial Services
- IndustryFinance / Banking
- Company Size500+ employees
- GeographyEMEA
- Intent"Demand generation" topics
- Data LayerBombora surge signals
Frequently Asked Questions
How are audiences matched to ad platform identities?
MetadataONE resolves your account-level criteria (company size, industry, tech stack) to individual contacts using our 200M+ contact database, then matches them to ad platform identities via email, company domain, and job title. LogicMonitor achieved 85% match rates on LinkedIn using this approach.
How often are audiences refreshed?
Audiences refresh automatically on a weekly cadence. As new contacts match your criteria or existing ones rotate out (job changes, company changes), your audiences stay current across all connected channels without manual intervention.
Can I use my own account lists alongside MetadataONE audiences?
Yes. Upload CSV account lists, import directly from Salesforce or HubSpot, or combine your own lists with MetadataONE's firmographic and intent criteria. You can also layer intent signals on top of your ABM lists to prioritize in-market accounts.
What intent data sources are available?
MetadataONE integrates Bombora surge signals (third-party research activity across 5,000+ B2B websites) and G2 research activity (product and category page views). Both can be layered on top of firmographic and technographic criteria for precision targeting.
Spring 2026
Stop Wasting Ad Spend on the Wrong Buyers
See how MetadataONE helps B2B marketers build precise audiences and reach their ideal customers on every channel.