Our Story
About Metadata
By Marketers,
For Marketers
We built Metadata because B2B marketers deserve better tools -- ones that source real pipeline, not just vanity metrics.
In 2015, Gil Allouche founded Metadata with a conviction that B2B marketers were stuck doing too much manual work with too little to show for it. Running paid campaigns across LinkedIn, Facebook, and Google meant juggling spreadsheets, manually syncing audiences, and guessing at what was actually driving revenue.
Metadata was built to change that. From day one, the platform automated the repetitive parts of demand generation -- audience building, campaign experimentation, budget allocation -- so marketers could focus on strategy, creative, and pipeline.
Today, Metadata powers demand gen for hundreds of B2B SaaS companies, from high-growth startups to publicly traded enterprises. The platform has evolved from campaign automation into MetadataONE: an AI-native marketing OS with autonomous agents that optimize spend, audiences, and bids in real time.
Our Team
The People Building the Future of B2B
Gil Allouche — CEO
Chris Petko — SVP Client Experience
Manikandan Sekar — Head of R&D
Raymond Taft — VP & CISO
Yoad Rowner — Chief of Staff
Olena Dopiro — Product Manager
Nat Flandreau — Lead Commercial Counsel
Shane Jamison — Head of Sales
James Silvestri — Head of Demand Gen
Henry Mann — MD, Marketing Services
Sushama Chowdhury — Controller
Anthony Viviani — Marketing Strategy Director
Jason Barbato — Marketing Strategy Director
Matthew Bavaro — Marketing Strategy Director
Dmitry Kabanov — Lead Software Engineer
Rafael Braga — Lead Software Engineer
Rafael Argenta — Senior Java Developer
Rafael Escala — Senior Software Engineer
Michal Winnicki — Senior Software Engineer
Jose Obed Moguel Ruiz — Frontend Engineer
Matheus Barros Manini — Sr. Data Engineer
William Suárez — Sr. Data Engineer
Jonathan Napitupulu — Data Engineer
Pritish Sunil Jadhav — Sr. Data Scientist
Poornima Jagadeesan — Sr. QA Engineer
Joshua Desmarais — Sr. Production Support
Glaucia Traverzim — Performance Marketing Mgr
Kevin Joyce — Sr. Solutions Architect
Redel Bautista — Creative Designer
Kristyna Hladik — Sr. Account Executive
Dee A Acosta — Account Executive
Dan Nakache — Compliance Assessor
Keil Saavedra — Security Analyst
Jaydeep Mandalia — Accountant
Aqsa Sadiq — Marketing Associate
Muhammad Rafeh Umair — Marketing AssociateOur Values
What We Stand For
Transparency & Authenticity
We say what we mean and back it up with data. No smoke and mirrors -- just honest communication with our customers, partners, and each other.
Ownership & Accountability
Everyone at Metadata owns their outcomes. We take responsibility, follow through on commitments, and hold each other to a high standard.
Growth Mindset
We are relentless learners. The B2B landscape changes fast, and we stay ahead by constantly experimenting, iterating, and improving.
Challenge the Status Quo
We question assumptions and push boundaries. The best ideas come from asking "why not?" and building what others say cannot be done.
Embrace Diversity
Great products come from diverse teams. We value different perspectives, backgrounds, and experiences -- they make us sharper and more creative.
Keep it Fun
We work hard and we enjoy it. Building something meaningful should be energizing, not draining. We celebrate wins and support each other through challenges.
Join the Team or See the Platform
Whether you want to build the future of B2B marketing or use it -- we would love to hear from you.