Company
The Company Behind
MetadataONE
We started MetadataONE because we lived the problem. A VP of Marketing managing $200K/month in ad spend should not be spending their time uploading CSVs and toggling between ad platforms. We built the execution layer so demand gen teams can focus on what actually moves pipeline.
Leadership
Founded by a Marketer, Built for Marketers
Gil built MetadataONE because he was tired of his own job. As a VP of Marketing managing six-figure monthly ad budgets across LinkedIn, Google, and Meta, he spent 80% of his time on execution. Not strategy. Not creativity. Just the mechanical work of keeping campaigns running across platforms that were never designed to work together.
In 2015, he decided to build what he wished existed: a system where AI agents handle the audience building, campaign experimentation, bid optimization, creative testing, and budget allocation that consumed his team. The platform now holds issued patents on its core technology for AI-driven audience targeting and campaign optimization.
Today, MetadataONE serves 200+ enterprise B2B customers including Zoom, IBM, Cisco, Notion, and LaunchDarkly. Those customers have collectively sourced over $1 billion in pipeline through the platform.
Our Team
The Team Building the Future of B2B
A lean, senior team spanning engineering, data science, marketing strategy, security, and client success, distributed across San Francisco, New York, and global offices.
Full Team
Gil Allouche — CEOChris Petko — SVP Client ExperienceManikandan Sekar — Head of R&DRaymond Taft — VP & CISOYoad Rowner — Chief of StaffOlena Dopiro — Product ManagerNat Flandreau — Lead Commercial CounselShane Jamison — Head of SalesJames Silvestri — Head of Demand Gen
Henry Mann — MD, Marketing Services
Sushama Chowdhury — Controller
Anthony Viviani — Marketing Strategy Director
Jason Barbato — Marketing Strategy Director
Matthew Bavaro — Marketing Strategy Director
Dmitry Kabanov — Lead Software Engineer
Rafael Braga — Lead Software Engineer
Rafael Argenta — Senior Java Developer
Rafael Escala — Senior Software Engineer
Michal Winnicki — Senior Software Engineer
Jose Obed Moguel Ruiz — Frontend Engineer
Matheus Barros Manini — Sr. Data Engineer
William Suárez — Sr. Data Engineer
Jonathan Napitupulu — Data Engineer
Pritish Sunil Jadhav — Sr. Data Scientist
Poornima Jagadeesan — Sr. QA Engineer
Joshua Desmarais — Sr. Production Support
Glaucia Traverzim — Performance Marketing Mgr
Kevin Joyce — Sr. Solutions Architect
Redel Bautista — Creative Designer
Kristyna Hladik — Sr. Account Executive
Dee A Acosta — Account Executive
Dan Nakache — Compliance Assessor
Keil Saavedra — Security Analyst
Jaydeep Mandalia — Accountant
Aqsa Sadiq — Marketing Associate
Muhammad Rafeh Umair — Marketing AssociateBacked By
Our Investors
MetadataONE (Metadata, Inc.) has raised capital from leading enterprise SaaS investors to build the future of AI-powered demand generation.
For full funding history, see Crunchbase profile
Company Milestones
A Decade of Building for B2B
Trust & Security
Enterprise-Grade from Day One
MetadataONE is built for the security, privacy, and compliance requirements of enterprise procurement. Read the full Trust & Compliance page →
SOC 2 Type II
Independently audited annually. Security controls verified for data protection, availability, and confidentiality.
Patent-Protected
Issued patents on AI-driven audience targeting and campaign optimization. Technology competitors cannot replicate.
GDPR & CCPA
Full compliance with GDPR, CCPA, and U.S. state privacy laws. GPC signals honored. Data subject requests supported.
99.9% Uptime SLA
Dedicated infrastructure with 24/7 monitoring. Built to handle billions of data points and thousands of concurrent campaigns.
For Enterprise Buyers
Why Enterprise Teams Choose MetadataONE
Execution, Not Recommendations
Most platforms tell you what to do. MetadataONE does it. Six AI agents autonomously build audiences, launch campaigns, run experiments, optimize bids, generate creatives, and prove pipeline, across LinkedIn, Meta, Google, Bing, X, Reddit, and LLM Ads.
263K+ Experiments of Learning
Every experiment across every customer makes the platform smarter. MetadataONE's optimization models are trained on over 263,000 real B2B experiments, a data advantage no team can replicate manually.
Pipeline Attribution, Not Vanity Metrics
MetadataONE measures what matters: sourced pipeline, influenced revenue, and cost-per-opportunity. Deep CRM integrations connect every ad dollar to pipeline outcomes your CFO cares about.
Managed + Self-Serve Flexibility
Run it yourself with the AI agents, or pair the platform with MetadataONE's managed services team of marketing strategy directors who act as an extension of your team. Scale up or down based on your needs.
Spring 2026
Our Values
What We Stand For
Transparency & Authenticity
We say what we mean and back it up with data. No smoke and mirrors, just honest communication with our customers, partners, and each other.
Ownership & Accountability
Everyone at MetadataONE owns their outcomes. We take responsibility, follow through on commitments, and hold each other to a high standard.
Growth Mindset
We are relentless learners. The B2B landscape changes fast, and we stay ahead by constantly experimenting, iterating, and improving.
Challenge the Status Quo
We question assumptions and push boundaries. The best ideas come from asking "why not?" and building what others say cannot be done.
Embrace Diversity
Great products come from diverse teams. We value different perspectives, backgrounds, and experiences, they make us sharper and more creative.
Keep it Fun
We work hard and we enjoy it. Building something meaningful should be energizing, not draining. We celebrate wins and support each other through challenges.
Why We Built This
The Problem That Started MetadataONE
If you run B2B demand gen, you know the drill. You manage campaigns across LinkedIn, Google, Meta, and 3 other channels. You duplicate audience configurations, creative assets, and bid strategies for every platform, every time. For a team managing $200K+/month, this manual work eats 20-30 hours per week before anyone makes a single optimization decision.
Attribution makes it worse. Spend is spread across 5-8 channels with no single view of what is actually driving pipeline. Reporting lives in spreadsheets. Optimization is guesswork. HubSpot and Marketo are email-first. 6sense and Demandbase predict intent but do not execute campaigns. Nobody built the execution layer.
So we did. MetadataONE is one system that launches and manages paid campaigns across every major channel, with AI agents that handle audience targeting, experimentation, bid optimization, and budget allocation autonomously. Attribution is built in from day one, connecting ad spend directly to pipeline and revenue in your CRM.
The result: a 3-person demand gen team operates like they have 15 people on staff. That is the problem we set out to solve in 2015, and it is still what drives every product decision we make.
Recognized By
Third-Party Validation
Leader, Demand Generation. Spring 2026
Rated 4.6/5 across 133 verified reviews. Named a Leader in Demand Generation with 34 badges including Best Results, Easiest to Use, and Best Relationship for Enterprise.
Total Economic Impact Study
An independent Forrester Consulting study found MetadataONE customers achieved a net present value of $3.26M over three years, with 94% less campaign setup time and payback in under 6 months.
About MetadataONE
How is MetadataONE funded?
MetadataONE is venture-backed with funding from leading B2B SaaS investors. The company was founded in 2015 by Gil Allouche, a multi-time VP of Marketing who built the platform to solve the execution problem he experienced firsthand. We are profitable with 200+ enterprise customers.
Where is the team located?
Our team is distributed across multiple countries. We are remote-friendly with async-first communication and a product-first engineering culture. The majority of our team is focused on building and improving the platform.
What makes MetadataONE different from competitors?
MetadataONE is the only platform that combines 6 autonomous AI agents with native campaign execution across 8 channels. While others focus on account identification (6sense) or display advertising (Demandbase), MetadataONE handles the entire execution layer: audiences, campaigns, experimentation, optimization, and revenue attribution.
Who are your typical customers?
Mid-market and enterprise B2B SaaS companies managing $250K+ in annual ad spend. Customers include Zoom, IBM, Cisco, LogicMonitor, Pendo, and ThoughtSpot. Most teams have 2-5 people in demand gen and need to scale pipeline without scaling headcount.
Meet Our Team
See how MetadataONE can become the execution layer for your demand gen. Book a walkthrough with our team.