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MetadataONE + TrustRadius Integration
Layer TrustRadius buyer intent signals into MetadataONE campaigns to reach accounts evaluating solutions in your category.
The MetadataONE TrustRadius integration connects verified buyer intent signals from one of the most trusted B2B review platforms to your demand gen campaigns. When accounts research your product, read reviews, or compare you to competitors on TrustRadius, MetadataONE can immediately target those accounts across your paid channels.
What data syncs between MetadataONE and TrustRadius?
- TrustRadius buyer intent signals and activity data
- Account-level research and comparison activity
- Category browsing and product evaluation signals
- Review engagement data
How do you connect TrustRadius to MetadataONE?
- Navigate to Settings > Integrations in MetadataONE
- Select TrustRadius and authenticate with your account
- Configure the categories and products to monitor
- Set intent signal thresholds for audience building
- Activate targeting on your connected ad channels
What are the benefits of integrating TrustRadius with MetadataONE?
- Reach accounts actively evaluating B2B software in your category
- Combine TrustRadius intent with other data sources for layered targeting
- Act on verified buyer research signals in real time
- Improve campaign ROI by focusing on accounts showing purchase intent
Frequently Asked Questions
How is TrustRadius intent data different from Bombora?
TrustRadius intent comes from direct product research activity on the TrustRadius platform, such as reading reviews and comparing products. Bombora tracks broader topic-level research across its cooperative data network. Both are valuable signals that MetadataONE can combine.
Can I use TrustRadius and other intent sources together?
Yes. MetadataONE lets you layer multiple intent data sources including TrustRadius, Bombora, G2, and 6sense to build comprehensive intent-based audiences.