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MetadataONE + Bombora Integration
Layer Bombora intent data into MetadataONE campaigns to target accounts actively researching your solution category.
The MetadataONE Bombora integration brings third-party intent signals directly into your demand gen targeting. Identify accounts surging on topics relevant to your solution, build audiences of in-market buyers, and prioritize your ad spend on the companies most likely to be in an active buying cycle. Stop guessing which accounts to target and let buying signals guide your campaigns.
What data syncs between MetadataONE and Bombora?
- Company surge scores and topic clusters
- Intent topic categories relevant to your solution
- Account-level intent signals updated regularly
- Historical surge trends for timing optimization
- Industry and firmographic overlays
How do you connect Bombora to MetadataONE?
- Go to Settings > Integrations in MetadataONE
- Click Connect next to Bombora and enter your Bombora API credentials
- Select the intent topics relevant to your business
- Configure surge score thresholds for audience targeting
- Build your first intent-based audience and activate campaigns
What are the benefits of integrating Bombora with MetadataONE?
- Target accounts actively researching your solution category
- Prioritize ad spend on accounts with the highest buying intent
- Combine intent signals with firmographic and CRM data for precision targeting
- Reduce wasted spend on accounts not in an active buying cycle
- Improve conversion rates by reaching buyers at the right moment
Frequently Asked Questions
What are Bombora surge scores?
Bombora surge scores measure how much a company's research activity on a given topic exceeds their baseline. A high surge score indicates the company is actively investigating that topic, suggesting they may be in a buying cycle.
How does MetadataONE use Bombora data for targeting?
MetadataONE creates dynamic audiences based on Bombora surge scores. When an account surges on your selected topics above your configured threshold, it is automatically added to your campaign targeting across all connected ad channels.
Can I combine Bombora intent with other data sources?
Yes. MetadataONE lets you layer Bombora intent data with CRM data, firmographic criteria, technographic data, and other intent sources to create highly targeted audience segments.