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MetadataONE + RollWorks Integration
Sync RollWorks account lists and intent signals with MetadataONE for account-based demand gen across all paid channels.
The MetadataONE RollWorks integration brings your account-based marketing data into your demand gen campaigns. Import RollWorks account lists, leverage account-level scoring and intent data, and run coordinated campaigns across LinkedIn, Facebook, Google, and other channels. Combine the account identification power of RollWorks with the campaign optimization capabilities of MetadataONE.
What data syncs between MetadataONE and RollWorks?
- Account lists and target segments
- Account scoring and fit data
- Intent signals and buying indicators
- Campaign engagement metrics
How do you connect RollWorks to MetadataONE?
- Go to Settings > Integrations in MetadataONE
- Select RollWorks and authenticate with your account
- Import account lists and segments
- Configure targeting and scoring preferences
- Activate campaigns using RollWorks audiences
What are the benefits of integrating RollWorks with MetadataONE?
- Extend RollWorks account targeting to LinkedIn, Google, and Facebook
- Use account fit scores to prioritize paid media investment
- Run multivariate experiments on ABM campaign creative and messaging
- Unified measurement of ABM display and paid media channels
Frequently Asked Questions
How does RollWorks complement MetadataONE?
RollWorks provides account identification, fit scoring, and ABM display capabilities. MetadataONE extends that strategy to your paid social and search campaigns with automated experimentation and pipeline-based optimization.
Can I activate RollWorks account lists on LinkedIn through MetadataONE?
Yes. RollWorks account lists sync into MetadataONE and can be used as matched audiences on LinkedIn, Facebook, Google, and any other connected ad channel.