Contract Buyout Program
You've outgrown 6sense. We'll make the switch easy.
Your needs have evolved. You need a platform that executes campaigns, not just predicts intent. MetadataONE covers your remaining contract, migrates your campaigns in 30 days, and guarantees results in 90.
Get Your Buyout QuoteWhy demand gen teams are making the switch
6sense built a strong product for account identification and intent scoring. But as B2B demand gen has shifted toward execution-first strategies, many teams find themselves paying for intelligence they can't operationalize fast enough.
If any of these sound familiar, you're not alone:
- Intent data without execution. You know which accounts are in-market, but turning those signals into live campaigns across LinkedIn, Google, and Meta still takes weeks of manual work.
- Attribution gaps. Your CFO wants to see pipeline sourced by campaign, not influence reports based on account-level engagement scores.
- Underutilized licenses. Your team uses a fraction of the platform's capabilities, but you're paying for the full suite.
- Manual campaign management. You still manage bids, budgets, and creative rotation inside each ad platform individually.
These aren't failures. They're signs that your demand gen program has matured beyond what an intelligence-first platform was designed to do. You need an execution layer.
What MetadataONE does differently
MetadataONE is the execution layer for B2B paid campaigns. Six autonomous AI agents handle the operational work that slows your team down:
- Multi-channel campaign execution. Launch and manage campaigns across LinkedIn, Facebook, Google, Bing, X, Reddit, and LLM from a single interface.
- Automated experimentation. Test audiences, creatives, offers, and landing pages simultaneously. Budget shifts automatically toward what generates pipeline.
- Revenue attribution. Every dollar of ad spend is tied to pipeline and revenue outcomes your CFO can verify in the CRM.
- AI-generated creatives. Brand-consistent ads generated from your brand kit, eliminating the design bottleneck.
- Audience building. Firmographic, technographic, and intent-based audiences built and matched natively across all channels.
Charisse, Demand Generation at Zoom — achieved these results after switching to MetadataONE for campaign execution and optimization.
The buyout terms
We don't want your contract to be the reason you wait. Here's exactly what the buyout program includes:
Program launched Q1 2026
The 6sense Buyout Program launched in January 2026. First cohort results will be published in Q2 2026. In the meantime, existing MetadataONE customers like Zoom and ThoughtSpot demonstrate the platform performance you can expect after migration.
Contract Overlap Coverage
We credit the remaining months on your 6sense contract against your MetadataONE subscription, so you're never paying double during the transition.
30-Day Migration
A named migration specialist manages the entire transition: account lists, audience segments, campaign structures, and CRM integrations, all live within 30 days.
Named Migration Support
You get a dedicated point of contact from our team throughout the transition. Not a help desk. A person who knows your account and answers when you call.
Sample Buyout Calculation
This is an illustrative example. Actual buyout terms depend on your remaining contract value and selected MetadataONE plan. Get your personalized buyout estimate →
Your migration timeline
Every migration follows a structured 30-day plan. No guesswork, no surprises.
Connect
Connect your ad channels, CRM, and marketing automation. Import account lists and audience segments from 6sense. Configure attribution models.
Migrate
Rebuild your active campaigns in MetadataONE. Your migration specialist maps audiences, offers, and creatives to the new platform. Parallel run with your existing campaigns.
Optimize
AI agents take over campaign management. Automated experimentation begins. Budget allocation shifts toward the audiences and channels generating the most pipeline. Full handover completed by day 30.
90-Day Performance Guarantee
We stand behind the switch. If MetadataONE doesn't meet or exceed your current campaign performance within 90 days, we'll work with you until it does — at no additional cost. Here's what we measure:
- Cost efficiency. Cost-per-lead and cost-per-click versus your 6sense baseline.
- Pipeline contribution. Sourced pipeline attributed directly to MetadataONE campaigns.
- Operational velocity. Time from campaign brief to live ads across all channels.
- Team capacity. Hours your team reclaims from manual campaign management each week.
Your dedicated migration specialist runs a 90-day review at the end of the guarantee period with full reporting against these benchmarks.
Is this program right for your team?
The buyout program is designed for B2B marketing teams that have reached a specific inflection point. It's the right fit if:
- You're within 12 months of your 6sense renewal and evaluating alternatives.
- Your team's primary need has shifted from account identification to campaign execution and optimization.
- You manage meaningful ad spend across LinkedIn, Google, or Meta and want to consolidate management into one platform.
- You need to show your leadership team clear, CRM-verified pipeline attribution from your demand gen investment.
If you're still getting strong value from 6sense's intent data and your primary challenge is account identification rather than campaign execution, the MetadataONE vs 6sense comparison covers how teams use both platforms together.
Frequently Asked Questions
What if my 6sense contract has more than 12 months remaining?
We evaluate each situation individually. The buyout program is designed for contracts with 12 months or less remaining, but we can often structure longer-term transitions. Contact us with your contract details for a custom quote.
Will I lose my historical campaign data?
No. Your migration specialist exports all historical campaign performance data during the Connect phase (Week 1). MetadataONE also connects directly to your ad platforms and CRM, so historical data remains accessible in those systems.
Can I use MetadataONE alongside 6sense during the transition?
Yes. During Week 2, we run campaigns in parallel on both platforms so you can validate performance before fully cutting over. There is no hard cutover date, you transition at your own pace within the 30-day window.
What does the 90-day guarantee actually cover?
We measure four benchmarks against your 6sense baseline: cost-per-lead, sourced pipeline, campaign launch speed, and team hours saved. If MetadataONE does not meet or exceed your baseline on these metrics within 90 days, we continue optimization at no additional cost until it does.
What happens to my 6sense intent data after switching?
Your historical intent data stays in your 6sense account until your contract expires. MetadataONE integrates with Bombora for intent signals and can also ingest intent data from other providers. Many teams run both platforms during the transition to maintain intent coverage.
How does MetadataONE handle accounts my team already identified in 6sense?
During the Connect phase (Week 1), your migration specialist imports your full target account list. MetadataONE's MetaMatch engine then matches these accounts across all 8 ad channels, typically achieving 85% match rates on LinkedIn. Your existing account intelligence is preserved and immediately actionable.
Is there a minimum contract commitment with MetadataONE?
MetadataONE offers annual contracts starting at $6,250/mo. Buyout program participants receive their 6sense contract credit applied against the first year. There are no multi-year lock-ins, you renew annually based on results.
What if my team needs training on the new platform?
Every buyout program participant gets a dedicated onboarding manager for the first 90 days, plus access to on-demand training resources. Most teams are self-sufficient within 2-3 weeks. The 6 AI agents handle the operational complexity, so your team focuses on strategy, not platform mechanics.
Spring 2026
The case for switching, by stakeholder
149% ROI with payback in under 6 months
Validated by independent Forrester Total Economic Impact study. Pipeline-sourced attribution your board can trust.
30-day migration with named specialist, no data loss
Structured 3-phase migration plan. Account lists, audiences, CRM integrations, and campaign structures transferred by a dedicated point of contact.
$0 net switching cost with contract credit coverage
Remaining 6sense contract value credited 1:1 against your MetadataONE subscription. No double-paying during the transition period.
Get your buyout quote
Tell us about your current contract and we'll put together a custom transition plan with exact buyout terms within two business days.