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MetadataONE + ZoomInfo Integration
Enrich leads and build audiences with ZoomInfo B2B data to power targeted demand gen campaigns in MetadataONE.
The MetadataONE ZoomInfo integration connects the most comprehensive B2B contact and company database to your demand generation campaigns. Enrich leads with verified contact data, build audiences from firmographic and technographic criteria, and identify net-new accounts that match your ideal customer profile for proactive outreach campaigns.
What data syncs between MetadataONE and ZoomInfo?
- Contact data enrichment (email, phone, title, department)
- Company firmographic data (industry, revenue, headcount)
- Technographic data (installed technologies)
- Intent data signals
- Org chart and reporting structure data
How do you connect ZoomInfo to MetadataONE?
- Navigate to Settings > Integrations in MetadataONE
- Select ZoomInfo and authenticate with your credentials
- Configure enrichment rules and data sync preferences
- Map ZoomInfo fields to your targeting criteria
- Enable enrichment and audience building
What are the benefits of integrating ZoomInfo with MetadataONE?
- Enrich campaign leads with verified B2B contact information
- Build audiences from ZoomInfo firmographic and technographic criteria
- Discover net-new accounts matching your ICP for proactive targeting
- Improve lead quality scoring with enriched company data
Frequently Asked Questions
How does ZoomInfo data improve MetadataONE campaigns?
ZoomInfo enrichment ensures your campaign audiences are built on accurate, up-to-date company and contact data. This improves match rates on ad platforms, reduces wasted spend on outdated records, and helps qualify leads faster.
Can I use ZoomInfo to find new accounts for campaigns?
Yes. You can query ZoomInfo within MetadataONE to discover accounts matching your ideal customer profile criteria, then immediately target them across your connected ad channels.