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MetadataONE + ON24 Integration
Sync ON24 webinar and event data with MetadataONE to promote events, track engagement, and retarget attendees.
The MetadataONE ON24 integration connects your webinar and virtual event platform to your demand gen campaigns. Sync registrant and attendee data, measure engagement depth, and build audiences for event promotion and post-event follow-up campaigns. ON24's rich engagement data helps MetadataONE identify which attendees are most likely to convert.
What data syncs between MetadataONE and ON24?
- Registrant and attendee lists
- Engagement scores and interaction data
- Resource download and poll response data
- Event series and on-demand viewing data
- No-show and partial attendance records
How do you connect ON24 to MetadataONE?
- Go to Settings > Integrations in MetadataONE
- Select ON24 and authenticate with your ON24 credentials
- Configure which events and data to sync
- Set up audience rules based on engagement levels
- Activate event promotion and follow-up campaigns
What are the benefits of integrating ON24 with MetadataONE?
- Leverage ON24 engagement data for smarter retargeting
- Promote events to precision-targeted audiences across paid channels
- Identify highly engaged attendees for sales follow-up
- Measure the full pipeline impact of your event program
Frequently Asked Questions
How does ON24 engagement data help campaigns?
ON24 tracks detailed attendee engagement including time spent, questions asked, resources downloaded, and poll responses. MetadataONE uses these signals to build high-intent retargeting audiences from your most engaged event attendees.
Can I promote ON24 events through MetadataONE?
Yes. Create event promotion campaigns in MetadataONE that drive registrations for your ON24 webinars and events across all your connected paid channels.