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MetadataONE + HubSpot Integration
Sync contacts, companies, and deal data between HubSpot and MetadataONE for full-funnel attribution and audience targeting.
The MetadataONE HubSpot integration brings your CRM and marketing data into your demand generation workflow. Sync contacts, companies, deals, and lifecycle stages so you can target high-intent accounts, suppress existing customers, and measure pipeline impact from every campaign you run through MetadataONE.
What data syncs between MetadataONE and HubSpot?
- Contacts and companies synced bi-directionally
- Deal stages and revenue for pipeline attribution
- Lifecycle stage and lead status updates
- Form submissions and landing page conversions
- Custom properties and contact scoring data
How do you connect HubSpot to MetadataONE?
- Go to Settings > Integrations in MetadataONE
- Click Connect next to HubSpot and sign in with your HubSpot admin account
- Grant the requested API permissions for contacts, companies, and deals
- Map your HubSpot properties to MetadataONE fields
- Enable sync and verify data is flowing in the integration dashboard
What are the benefits of integrating HubSpot with MetadataONE?
- Full-funnel attribution from ad click through closed-won deal
- Target campaigns using HubSpot lists, lifecycle stages, and lead scores
- Automatically enrich HubSpot contacts with campaign engagement data
- Suppress converted leads and customers from prospecting audiences
- Eliminate manual CSV imports between HubSpot and ad platforms
Frequently Asked Questions
Which HubSpot plans are supported?
MetadataONE integrates with HubSpot Professional and Enterprise plans for both the CRM and Marketing Hub. The integration requires API access, which is available on these tiers.
Can I sync HubSpot lists into MetadataONE for audience targeting?
Yes. You can import active and static HubSpot lists directly into MetadataONE to build campaign audiences. This is especially useful for ABM campaigns targeting specific account segments.
Does MetadataONE write data back to HubSpot?
Yes. MetadataONE can update HubSpot contact properties with campaign engagement data, ad interaction history, and lead source attribution so your sales team has full visibility.