MetadataONE + Google Analytics Integration

The MetadataONE Google Analytics integration connects your website analytics to your demand gen campaigns. Understand what happens after the click: which campaigns drive engaged website visitors, which pages convert best, and how ad-driven traffic behaves compared to organic. Use GA4 audience data to refine your targeting and build retargeting segments based on website engagement.

What data syncs between MetadataONE and Google Analytics?

• Website session and pageview data by campaign source
• Conversion events and goal completions
• GA4 audience segments for retargeting
• Engagement metrics (time on site, pages per session, bounce rate)
• UTM parameter tracking and attribution

How do you connect Google Analytics to MetadataONE?

1. Go to Settings > Integrations in MetadataONE
2. Select Google Analytics and sign in with your Google account
3. Choose your GA4 property and data streams
4. Configure event mapping and conversion definitions
5. Verify data is flowing and attribution is accurate

What are the benefits of integrating Google Analytics with MetadataONE?

• See the full journey from ad impression to website conversion
• Identify which campaigns drive the most engaged website visitors
• Build retargeting audiences based on website behavior
• Combine web analytics with CRM data for complete attribution