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MetadataONE + Microsoft Advertising (Bing Ads) Integration
Run and optimize B2B search campaigns on Microsoft Advertising through MetadataONE for pipeline-focused results.
The MetadataONE Microsoft Advertising integration extends your B2B search strategy beyond Google to the Bing, Yahoo, and DuckDuckGo networks. Manage keyword campaigns, upload CRM-based audiences, and optimize bids toward pipeline outcomes. Often overlooked by B2B marketers, Microsoft Advertising reaches a professional audience that skews toward enterprise decision-makers.
What data syncs between MetadataONE and Microsoft Advertising (Bing Ads)?
- Search campaign creation and management
- Keyword and negative keyword lists
- Customer match audience uploads
- LinkedIn profile targeting (exclusive to Microsoft Advertising)
- Conversion and performance metrics
How do you connect Microsoft Advertising (Bing Ads) to MetadataONE?
- Go to Settings > Channels in MetadataONE
- Click Connect next to Microsoft Advertising and sign in
- Select the accounts to manage
- Configure conversion tracking and audience preferences
- Start building or importing campaigns
What are the benefits of integrating Microsoft Advertising (Bing Ads) with MetadataONE?
- Reach enterprise decision-makers on the Bing network at lower CPCs
- Leverage LinkedIn profile targeting unique to Microsoft Advertising
- Manage Bing alongside Google from a single search dashboard
- Optimize bids toward pipeline outcomes across all search channels
Ready to connect Microsoft Advertising (Bing Ads)?
See the MetadataONE + Microsoft Advertising (Bing Ads) integration in action.
Book a DemoFrequently Asked Questions
Why should B2B marketers consider Bing Ads?
Microsoft Advertising reaches users across Bing, Yahoo, and DuckDuckGo. The audience skews professional and enterprise, and CPCs are often lower than Google. Plus, Microsoft Advertising offers unique LinkedIn profile targeting for B2B precision.
Can I import Google Ads campaigns into Bing through MetadataONE?
Yes. MetadataONE can help you replicate your Google Ads campaign structure in Microsoft Advertising, including keywords, ad copy, and targeting settings.