How did Nitrogen Wealth achieve 23X influenced ROI?

Nitrogen Wealth used MetadataONE's daily bid and budget optimization, SKAG implementation for granular search control, and Marketo/Salesforce integration for full-funnel attribution. This combination drove 23X influenced ROI and 14.45X triggered ROI.

How did Nitrogen Wealth triple sales opportunities with the same budget?

By automating bid management and A/B testing through MetadataONE, Nitrogen Wealth concentrated spend on the highest-performing campaigns and audiences. Daily optimization ensured budget was never wasted on underperformers, tripling sales accepted opportunities without increasing spend.

Can MetadataONE help during a company rebrand?

Yes. Nitrogen Wealth (formerly Riskalyze) used MetadataONE to build a fresh digital strategy during their rebrand. The platform's automation and managed services let the small team focus on brand strategy while MetadataONE handled campaign execution and optimization.

Customer Story

How Nitrogen Wealth Achieved 23X Influenced ROI and 3X Sales Opportunities With MetadataONE

Learn how Nitrogen Wealth used MetadataONE to drive 14X triggered ROI, 23X influenced ROI, and triple sales accepted opportunities with the same budget.

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Industry: Financial Software
Company Size: Mid-Market (201)
Products Used: Campaign Automation, MetaMatch, Managed Services

"I'd be shocked if not everyone has heard of Metadata because I'm constantly singing your praises and passing around reports."
K
Kylee SchreckSenior Digital Marketing Manager, Nitrogen Wealth

01 The Challenge

Nitrogen Wealth (formerly Riskalyze) was navigating a major rebrand while trying to scale demand generation with a small marketing team. Manual campaign management consumed bandwidth that should have been spent on strategy, and the rebrand required a fresh digital approach across all channels.

Marketing and sales lacked integration, making it difficult to attribute pipeline back to specific campaigns. The team needed a way to launch more experiments, optimize bids and budgets daily, and connect ad spend to CRM outcomes — all without adding headcount.

02 The Solution

MetadataONE provided Nitrogen Wealth with managed services, campaign automation, and the optimization infrastructure to scale efficiently through their rebrand.

SKAG implementation (Single Keyword Ad Groups) gave the team granular control over search campaigns, enabling precise bid management at the keyword level.
Extensive A/B testing across audiences, creatives, and offers accelerated learning about what resonated with financial advisor and wealth management buyers.
Daily bid and budget optimization through MetadataONE's platform ensured spend was always directed toward the highest-performing campaigns.
Marketo and Salesforce integration connected campaign data to pipeline outcomes, providing full-funnel attribution visibility.

03 The Results

With MetadataONE managing their demand gen operations, Nitrogen Wealth achieved exceptional ROI through their rebrand and beyond.

14.45X triggered ROI from MetadataONE-managed campaigns
23X influenced ROI across the full pipeline
3X more sales accepted opportunities with the same budget
Tripled inquiries through more precise targeting and automated optimization

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Nitrogen Wealth Achieved 23X Influenced ROI and 3X Sales Opportunities With MetadataONE

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