Firstup needed effective ABM execution to reach target accounts via paid social. Manual processes limited their ability to experiment with different audiences, creative, and messaging combinations, making it difficult to identify what would resonate with their ideal customer profile.
Customer Story
How Firstup Generated $6M in Revenue With 122X ROI
See how Firstup used MetadataONE's Campaign Automation, MetaMatch, and Experimentation to achieve a 24X pipeline increase and 122X ROI.
- Industry
- Enterprise Communications / SaaS
- Company Size
- Mid-Market (300 employees)
- Products Used
- Campaign Automation, MetaMatch, Experimentation
MetadataONE provided a data-driven approach to Firstup's ABM strategy.
- Historical Analysis — Metadata analyzed Firstup's historical opportunity data and developed a customer profile aligned with their ICP.
- Multivariate Experimentation — Ran experiments testing multiple audience, creative, and messaging combinations across Facebook and LinkedIn.
- MetaMatch — Ensured ads reached the right contacts within target accounts across paid social channels.
MetadataONE delivered measurable impact at every stage of Firstup's pipeline.
- 90 days: Best lead volume and lowest CPL since launching paid social
- 6 months: 70 influenced opportunities, $1M in new revenue, conversion rates jumped from 7% to over 28%
- Overall: 24X pipeline increase, $6M in revenue, 122X ROI
Behind every customer story:
$1B+Sourced Pipeline
200+Enterprise Customers
263K+Experiments Run
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