How did Eightfold.ai generate $8M in pipeline with MetadataONE?

Eightfold.ai used MetadataONE to combine display and social targeting in a single platform, sourcing quality leads from target accounts through display channels and converting them via social platforms. Over one year, this approach generated 26 opportunities, 13 closed-won deals, and $8M in pipeline.

How did MetadataONE solve Eightfold.ai's targeting challenges?

Eightfold.ai had an extensive target account list but was limited to LinkedIn audiences and display campaigns with reverse-IP targeting only. MetadataONE's MetaMatch and combined Display + Social Targeting enabled them to reach contacts across both channels from a single platform.

What time savings did Eightfold.ai achieve?

Through MetadataONE's Campaign Automation, Eightfold.ai automated 1,414 hours of manual campaign work and saved $108K in operational costs while testing hundreds of ads over two years.

Customer Story

How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline

See how Eightfold.ai used MetadataONE's Campaign Automation, MetaMatch, and Display + Social Targeting to close 13 deals and generate $8M in pipeline.

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Industry: AI / Talent Intelligence
Company Size: Mid-Market (676 employees)
Products Used: Campaign Automation, MetaMatch, Display + Social Targeting

"Most platforms will only offer you ABM targeting via display advertising or social, but never both together. In the case of Metadata, I have display targeting and social targeting in the same place."
C
Carlos TobonHead of Demand Generation, Eightfold.ai

01 The Challenge

Eightfold.ai's AI-powered talent intelligence platform serves numerous use cases across both B2B and B2C, making account prioritization difficult. The team had an extensive target account list but was constrained to LinkedIn audiences and display campaigns with reverse-IP targeting only.

This siloed approach meant the team couldn't coordinate messaging across display and social channels or efficiently reach the right contacts within their target accounts.

02 The Solution

MetadataONE unified Eightfold.ai's display and social targeting into a single platform.

MetaMatch — Sourced quality leads from target accounts and matched them across channels for coordinated outreach.
Display + Social Targeting — Engaged prospects through display channels and converted them via social platforms, all managed from one place.
Campaign Automation — Tested hundreds of ads over two years, automating experiment creation and optimization across channels.

03 The Results

By combining display and social targeting, Eightfold.ai converted target accounts into closed revenue.

2,800 leads generated, with 2,000 from target accounts
26 opportunities and 13 closed-won deals
$8M in pipeline over one year
1,414 hours automated and $108K saved in operational costs

Behind every customer story:

$1B+Sourced Pipeline

200+Enterprise Customers

263K+Experiments Run

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How Eightfold.ai Triggered 26 Opportunities and $8M in Pipeline

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