See how BigID transitioned from agency to in-house campaign management, launching 300+ experiments and automating 632 hours with MetadataONE's Campaign Automation and Lead Gen Forms.
"I don't go in and check how my campaigns are doing every single day, change budgets or turn things on and off. Having a dedicated tool to help me with those types of things so we could focus on the targeting and creative updates was very enticing to me."
KKatie StuartDirector, Demand Generation, BigID
BigID was transitioning from an agency model to in-house campaign management, a move that demanded greater campaign authority and hands-on control over their paid media strategy.
The shift required complete manual reconstruction of ad channels, audiences, and creative assets. For a lean demand generation team, this meant significant time spent on operational setup rather than strategic optimization and creative iteration.
MetadataONE integrated with BigID's existing tech ecosystem, including HubSpot and Salesforce, to streamline campaign operations from day one.
With MetadataONE handling campaign execution, BigID's lean team was free to focus on strategy, targeting, and creative updates.
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See how MetadataONE can drive measurable pipeline for your team.